Best72HourKit.com

This project was guided by one over-arching principle: KEEP IT SIMPLE.  This philosophy extended from the product line (only four product options) through the site design (including navigation, page structure, and imagery). 

We worked out a custom design that was at once informational and visibly clean.  We provided the client with custom images of each item contained within the various kit options.  This brought consistency and visual appeal to the kit item descriptions.

In addition to that, we needed to find a way to include a great deal of descriptive information in a tight area.  As a result, we enlisted the help of some jQuery scripts to create a tabbed page structure and an accordion-style item listing.